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Purina Pro Plan vs Whimzees

Purina Pro Plan is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Purina Pro Plan averages 9.0 out of 10 across its scored foods, compared with 8.5 for Whimzees. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while Whimzees does not.

Purina Pro Plan and Whimzees compared

Purina Pro Plan Whimzees
Manufacturer Nestlé Purina PetCare Wellness Pet Company
Parent company Nestlé S.A. Clearlake Capital Group
Founded 2001 2021
Headquarters St. Louis, Missouri, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Netherlands
Manufacturing region Missouri Overijssel
Products listed 164 16
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.0 (avg of 145) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Purina Pro Plan vs Whimzees: how they compare

Scores

Purina Pro Plan scores higher on KibbleLab, averaging 9.0 out of 10 across 145 scored foods, compared with 8.5 across 16 for Whimzees. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while Whimzees does not. Whimzees is accredited by the Pet Sustainability Coalition; Purina Pro Plan is not. KibbleLab lists 164 Purina Pro Plan foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, Purina Pro Plan or Whimzees?

Purina Pro Plan scores higher: it averages 9.0 out of 10 across 145 scored foods, compared with 8.5 for Whimzees. Scores reflect published veterinary science.

Who makes Purina Pro Plan and Whimzees?

Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Purina Pro Plan has 164 products in the KibbleLab database, compared with 16 for Whimzees.

Where is each brand based?

Purina Pro Plan is based in St. Louis, Missouri, USA. Whimzees is based in Tewksbury, Massachusetts, USA.

Do Purina Pro Plan and Whimzees meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; Whimzees does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Purina Pro Plan or Whimzees PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Purina Pro Plan or Whimzees been recalled?

Neither Purina Pro Plan nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Purina Pro Plan and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.