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Whimzees vs Whole Life Pet

Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and Whole Life Pet is made by Whole Life Pet Products, LLC, and both make food for cats and dogs. On KibbleLab, Whimzees averages 8.5 out of 10 across its scored foods, compared with 8.3 for Whole Life Pet. Whimzees is accredited by the Pet Sustainability Coalition; Whole Life Pet is not.

Whimzees and Whole Life Pet compared

Whimzees Whole Life Pet
Manufacturer Wellness Pet Company Whole Life Pet Products, LLC
Parent company Clearlake Capital Group Independent
Founded 2021 2007
Headquarters Tewksbury, Massachusetts, USA Pittsfield, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Netherlands United States
Manufacturing region Overijssel Massachusetts
Products listed 16 21
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 16) 8.3 (avg of 21)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Whimzees vs Whole Life Pet: how they compare

Scores

Whimzees scores higher on KibbleLab, averaging 8.5 out of 10 across 16 scored foods, compared with 8.3 across 21 for Whole Life Pet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Whole Life Pet is made by Whole Life Pet Products, LLC, an independent maker, based in Pittsfield, Massachusetts, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; Whole Life Pet is not. KibbleLab lists 16 Whimzees foods and 21 Whole Life Pet foods.

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Common Questions

Which scores higher on KibbleLab, Whimzees or Whole Life Pet?

Whimzees scores higher: it averages 8.5 out of 10 across 16 scored foods, compared with 8.3 for Whole Life Pet. Scores reflect published veterinary science.

Who makes Whimzees and Whole Life Pet?

Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Whole Life Pet is made by Whole Life Pet Products, LLC.

Which brand has more products on KibbleLab?

Whole Life Pet has 21 products in the KibbleLab database, compared with 16 for Whimzees.

Where is each brand based?

Whimzees is based in Tewksbury, Massachusetts, USA. Whole Life Pet is based in Pittsfield, Massachusetts, USA.

Are Whimzees or Whole Life Pet PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Whimzees or Whole Life Pet been recalled?

Neither Whimzees nor Whole Life Pet has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Whimzees and Whole Life Pet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.